Paradox represents the best of nutritional science^*.     

"After almost 3 decades in the health and wellness field as a practitioner, lecturer and business leader I have seen and experienced it all in the world of nutritional supplementation. And although I am a big fan of my Purpose Nutrition multivitamin and other supplements I consume each day, I have to say that if I were limited to only ingesting one supplement each day, Paradox is the one."
                                                                                  Dr. Patrick Gentempo, Jr., Chairman, Creating Wellness Alliance

One of the single, greatest recent breakthroughs in the realm of human supplementation is the patented process to extract the powerful and amazing molecule, hydroxytyrosol, from olive water. Hear from the research scientist who discovered this incredible antioxidant and how Paradox benefits from his discovery*. Interview with famed biomedical scientist Dr. Roberto Crea. Interview with Dr. Roberto Crea Live with Purpose.

Most recently, research has focused on resveratrol, a powerful polyphenol found in the skin of grapes and, along with small amounts found in red wine.  Resveratrol is an exciting nutrient that's a powerful antioxidant, which plays a role in slowing the rate of cellular aging.  Harvard researchers Westphal and Sinclair conducted genetic research on resveratrol and called it the "fountain of youth".¹

Additionally, a study published in the Journal of Clinical Endocrinology and Metabolism states, "Resveratrol may reduce the oxidative stress and inflammation through increased expression of anti-inflammatory cytokines and a reduction in pro-inflammatory molecules."²

Resveratrol in the "trans" form - the form the body can use - can now be harvested in very high concentrations.  2 capsules of Paradox (daily recommended intake) contains resveratrol of approximately 200 glasses of red wine.  This is phenomenal.

Researchers have also identified Olive Oil as a predominating characteristic of the Mediterranean diet.  What's so healthy about olive oil?  Dr. Crea developed a patented, proprietary process to extract the powerful molecule called 'hydroxytyrosol, for the olive water.  A recent article published in Nutraingredients states, "An olive extract rich in hydroxytyrosol my protect neurons in the brain from the normal deterioration associated with aging."³  An additional article found in Pharmacological Research states, "Results showed that the olive oil compound (Hydroxytyrosol) reduced the cell damaging effects....".⁴

Hyroxytyrosol content in the olive water is 300 times that found in Olive Oil.  Hidrox ® is one of the strongest antioxidants in the natural world*.

Tomato...Tomoto - why are these special?
Tomatoes, fully ripe and at the peak of freshness - the flavonoid that gives tomatoes their color is called lycopene, another powerful antioxidant.  A study in 1995 of over 47,000 men conducted by Harvard found that eating ten or more servings a week of tomato products was associated with a reduced risk of prostate cancer by as much as 34%.⁵  In another study, men who had the highest amount of lycopene in their body fat were half as likely to suffer a heart attack.⁶

Why is all of this important to you?
Purpose Paradox^TM combines:

• Clinical studied levels of Hidrox ®, with 300 times the concentration found in virgin olive oil
• Contains natural resveratrol at 200 times the level found in a glass of red wine
• has natural lycopene, equal to 2 fresh ripe tomatoes
• includes an advanced concentration of red wine polyphenols

So how can you benefit from the Mediterranean diet?
Be Fit, Eat Right, Think Well and take Purpose Paradox.

Dr. Patrick Gentempo, Jr. Dr. Gentempo is the co-founder of Purpose Nutrition and the founder and Chairman of Creating Wellness Alliance which has over 300 affiliated Creating Wellness Centers across North America. After graduating chiropractic school, he created a successful chiropractic practice and launched into a career that has culminated today into Dr. Gentempo being one of the most recognized names in the world of alternative health care. He is a highly sought after speaker for major conventions. Dr. Gentempo was selected to give testimony to the White House Commission on Complimentary and Alternative Medicine and additionally was invited by NASA to give testimony in front of members of congress about health related technology. In January of 2007, Dr. Gentempo was inducted into the Wellness Hall of Fame in a ceremony in Las Vegas. He is passionate about leading millions of people to regain their health and live better lives.	Dr. Roberto Crea The genius behind the Hidrox ® component of the Paradox formula, Dr. Crea is a star in the biotechnology and nutraceutical industry. Following his early career at Leiden University (1973-77) and City of Hope Medical Center (1977-78), Dr. Crea became one of the founding scientists at Genentech, Inc. in 1978. Dr. Crea was Genentech’s first Director of the Nucleic Acid Department, and one of the four members of Genentech’s initial scientific team. During his four years at Genentech and City of Hope Medical Center, Dr. Crea was instrumental in developing the first three drugs developed by Genentech and its corporate partners: human insulin; gamma and beta interferons; and human growth hormone. Dr. Crea is the sole inventor of the first two US Patents issued to Genentech (4,310,662 and 4,393,010) and has been granted 24 additional US patents over the span of his career. Academic Achivement Professor of Molecular Genetics - University of Messina, Italy Assoc. Professor of DNA Chemical Synthesis- Leiden University, Netherlands Ph.D in Biological Chemistry - University of Pavia, Italy. Author of more than 25 families of International patents Co-authored more than 50 scientific articles Recipient of the Rumbough Award for Scientific Contribution by Juvenite Diabetes Foundation for America	Greg Horn Greg Horn is one of the world’s leading innovators in health and nutrition, with two decades of experience in developing and managing companies associated with personal health, nutrition and environmental sustainability. Greg and his teams have created nutritional products that sold over $1.1 billion last year, with five brands launched from scratch that now sell over $100 million each. Greg is CEO of Specialty Nutrition Group, Inc. a creator of branded and scientifically validated nutrition products. As a nutrition entrepreneur he has co-founded several branded nutrition and healthy living companies including Brand New Brands, a functional food and beverage brand incubator, and Celsius, one of the first functional beverages with clinical studies proving efficacy. Greg has served as turnaround CEO of Garden of Life, an innovative organic food and nutrition supplements company, and CEO of General Nutrition Centers (GNC), the world’s largest health and nutrition retailer where he was instrumental in building the GNC brand and in expanding the company from $400 million to approximately $1.5 billion in revenue over his 11 years in management.

What's in Paradox?
HYDROXYTYROSOL: Hydroxytyrosol is one of the most powerful known natural antioxidants. Famed biomedical researcher, Dr. Roberto Crea, serendipitously discovered extraordinary levels of hydroxytyrosol in the water of olives while making olive oil. (see terrific video interview with Dr. Crea above near the top of this page). There is more and more exciting research on hydroxytyrosol touting its vast health benefits. Many experts feel that Dr. Crea’s patented process of extracting hydroxytyrosol (Hidrox ®) from organic olives is one of the most exciting nutrient discoveries in years. Hidrox ® is one of the principle and very unique ingredients in Paradox.

RED WINE POLYPHENOLS: Red wine naturally contains a family of powerful antioxidants called “polyphenols”, which are thought to be responsible for the health benefits of moderate red wine consumption. Polypenols can work in harmony with each other to scavenge free radicals, so as with a glass of wine, a full spectrum of these important components are included in Paradox®.

RESVERATROL: Resveratrol has been the subject of some of the most exciting anti-aging research. With well-researched abilities to battle free radicals, resveratrol has been shown to support the health of a wide range of body tissues. This includes the cardiovascular and nervous systems - particularly the delicate tissues of the brain, as well as the breast and the prostate gland.

This exciting nutrient is well represented in Paradox where the daily recommended 2 capsules contains the resveratrol equivalent of 200 glasses of red wine!

LYCOPENE: Another extremely powerful antioxidant found in the ‘new-realm’ Paradox formula is Lycopene. Lycopene is fat soluble and helps protect a wide range of lipid-based tissues from free radical damage. For woman, amongst other things, this is important as lycopene is highly concentrated in delicate breast tissue. For men, the relationship between lycopene and prostate health is highly touted.

Lycopene is not produced by the body, so having this powerful and highly regarded antioxidant that helps to address free radical damage, is critical to get in a supplement. Unfortunately, most Americans don’t eat the proper amounts of fruits and vegetables and therefore only receive low levels of lycopene.

Two capsules of Paradox contain the lycopene equivalent of 2 plump red tomatoes.

Why is Paradox so unique?
Paradox represents a breakthrough strategy in supplementation using research-based ingredients that provide outstanding health benefits in a unique way. When it comes to human health development, the best solutions are the ones that we observe with common sense and have scientific research support to validate the observations.

We know that oxidative stress is a major contributor to loss of health and leads to a variety of debilitating conditions. This is why everyone is heralding the use of antioxidants (nutrients that neutralize the negative effects of oxidative stress). It is also conclusively observed that people eating the Mediterranean diet have significantly lower incidence of heart disease and cancer. Changing your eating habits to be more like the Mediterranean diet can offer significant health benefits. Meanwhile, the ingredients in Paradox represent the best of nutritional science based on years of observation and research into powerful antioxidants in the Mediterranean diet.

If you only take ONE supplement, make it Paradox® with its unique concentrations of the most studied antioxidant components of arguably the healthiest diet in the world. If you are already taking supplements, Paradox® is the ONE to add to your regimen*.

(*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.)